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Methodology Coordination, – Is it really needed? (Presented @FPGA-forum 2013)

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Most companies have a strong focus on coordinating company critical processes, like sales, marketing, accountancy, department management, QA, etc. Lots of companies have also understood that project management is equally critical, but why is the development methodology treated so differently? Why do so many companies focus so little on coordinating their development methodology, – and what is the consequence of that?